Hi Reader,

If you feel stuck not knowing where to begin with marketing, you're not alone. We all spin our wheels in overwhelm at times!

It all comes down to "the one thing." What's one thing you can focus on right now, to move your marketing forward?

Keep this goal in mind: Get the right message, to the right person, at the right time. It's that simple.

So what's the most powerful way to do this? It's not social media. It's EMAIL.

Did you know, on average, only 10% of Instagram followers see our posts in their feeds? And only 6% on Facebook?

When you build your biggest structure on borrowed land, those are the organic marketing results we end up with.

Social media has it's place, but the problem is - we don't own it, and we can't control it. We'll always be victims of the alghorithm.

Your email list is the most valuable asset you ever will have in your business, and there's one thing I know for sure.

The day that you NEED to be marketing through email, is a day too late to start.

You're probably thinking "That's great Brenda, but I don't have a list!"

I bet you'll be surprised, once you start pulling it together. And there is no such thing as a list too small! There are great ways to keep growing your list, but that's a conversation for another day. :)

Whether you have a list of 5 or 50,000, think of your list as a waiting room. You have an audience, and they're waiting to hear more from you!

Here are some actionable tips that may help:

1. Avoid using the word "Newsletter". It's the #1 reason for unsubscribes. Many perceive newsletters as old-fashioned, and remedial marketing is what everyone else is doing. We want to stand out enough to stop their scroll, and that takes creativity and sincerity.

2. The sooner you shift to creating a meaningful customer journey, the faster your work, and your list, will grow.

3. Deliver value. Give your best tips and tutorials. Solve problems.

4. 80% text, 20% simple visuals. Think email from a friend.

5. A banner photo at the top, will cause a higher unsubscribe rate.

6. Respect everyone's time. Keep it short. Write. Walk away. Then delete at least half.

7. Talk benefits, not features. That's a polite way of saying, it's not about you, your credentials, or your product. It's about the transformation your readers yearn for (and will only get through you).

8. Consistency. This even I struggle with, keeping all the plates spinning. At the end of the day, though, only we can hold ourselves accountable.

There is so much more to effective email marketing, but none of it matters until you decide to start (or re-start). Let me know if you could use more about structure for best response rates.

If you could use some guidance, or want to take your current strategy to the next level, don't hesitate to reach out.

Thank you for being a part of this conversation, I'd love to hear back from you!

Here's to building real relationships, and exchanging awesome emails!

Bren

P.S. If you opened this on March 1st:

☀️ 11 days until 7pm sunsets

🌷 18 days until Spring!

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Coming Soon

• Stanley Mugs: How They Went From Discontinued to Viral
• What Chip & Joanna Taught Me About Content Strategy
• Tripping Over Pennies To Pick Up Dollars

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